Award for trend-setting developments



“Innovations in the tyre sector were in the spotlight at REIFEN 2014. Particularly pioneering innovations will be distinguished with the REIFEN Innovation Award. The prizes were presented on May 26, 2014.This was the fifth time that Messe Essen and the Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. are presenting the Award.

A manufacturer-independent expert jury will check the applications with regard to criteria like environmental compatibility, sustainability, resource saving an innovation content.

In 2014, the “Oscar” of the tyre sectore Categories was encompass four categories for the first time:

  • Technique and products
  • Services/service concepts, process optimisation
  • Environment and resource conservat ion
  • Automotive Service”

“With its “Stud Cleaning Tool” (a tool for the particularly efficient cleaning of wheel studs), the Counteract Balancing Beads company won in the “Motor Vehicle Service” category which was offered for the first time. Thanks to a rotating attachment, the user can clean up to ten wheel studs in three minutes in comparison with conventional wire brushes.”