About us

The History of Counteract

Counteract began its journey in the quiet community of Georgetown, Ontario, Canada on the banks of the Credit River just 60 km west of Toronto. It was there we made the realization that the transportation industry needed an easier, more efficient and environmentally friendly solution for balancing tires. By 1997, after putting decades of tire experience to work on this new idea, owner, inventor and chairman, Roger LeBlanc received a patent and developed a plan starting the ground work for a strong family enterprise. One by one we delivered the perfect solution to the transportation industry’s tire balancing woes with a revolutionary balancing product that would balance not only the tire and rim, but the entire wheel assembly.

The new creation was Counteract Balancing Beads, small coated glass beads that sit inside the tire, instead of outside like the wheel weights we are used to. We could now deliver to the North American market a product that actually helped to improve fuel economy, decrease tire wear and vibration while increasing comfort for the people who make a living driving transport vehicles. Our goal was and still is, to change the way the world looks at tire balancing and open up an entirely new avenue for transport businesses to gain greater control over increasing fuel and equipment costs.